Original comedy, done differently
Over the course of a few months, I directed these interview shoots with 11 of the UK’s best known comedians/comedy actors where we had a nice fun chat about the shows they make on Dave.
I knew after about 2 interviews that the spot would have a ‘laughter section’ where we name check each programme title in the spot, and that I would need to provoke laughter out of each of them during the remaining interviews, which meant keeping my ears peeled for when I could sneak something funny in to catch them off guard.
The end result was a fun brand spot where our talent talked about their shows on Dave in the way that Dave would talk about the shows on Dave, a way that isn’t trying to sell the shows to you, but more playful and relaxed. All while allowing me to have chats with some real UK comedy heavyweights.